Identity for a new, family-friendly coastal town music festival, built to amplify Southport’s culture and spirit.
Coastal Jam
Scope
Logo
Brand Identity
Print Design
Social Media Design
Southport BID and Sefton Council partnered to launch Coastal Jam, a new music festival in Southport town centre celebrating live music, local talent and community spirit. Taking place over a weekend in mid-September, the free festival combined outdoor stage performances, family-friendly entertainment and a fringe programme of gigs across town venues.
Coastal Jam was designed to build on Southport’s existing cultural calendar and invited locals, visitors and families to experience the town’s vibrant arts and leisure scene. The event spanned multiple locations including Market Street, Town Hall Gardens and numerous bars and venues, offering something for all ages.
About the client
As a brand new event, Coastal Jam needed a visual identity that would:
Capture the energy of live music and festival culture.
Appeal to a diverse audience — from families to night-time music lovers.
Be adaptable across multiple touchpoints including posters, signage, social media and event schedules.
Fit within the town marketing infrastructure and broader Southport tourism positioning.
The project also needed to support a multi-layered festival experience — both the outdoor main stages and the indoor live music fringe across the town centre — while unifying them under a single brand.
About the project
The brand identity was designed to reflect the energy and diversity of Coastal Jam through a dynamic and approachable visual style.
The identity centred around a vibrant and flexible visual system that worked across printed materials, digital graphics and promotional outputs. A mix of bold, characterful typefaces was used to represent the breadth of music genres, age ranges and audiences the festival brought together — from family-friendly daytime performances to evening live music and fringe gigs across town.
Illustrations of recognisable Southport landmarks were introduced to ground the festival in its location, reinforcing a strong sense of place and connection to the town. These were combined with a confident colour palette and expressive graphic elements to evoke rhythm, movement and celebration, ensuring the brand stood out across both daytime and evening promotion.
The identity was rolled out across festival advertising, posters, social media and town centre banners in the lead-up to the first event, helping position Coastal Jam as a fresh and inclusive addition to Southport’s cultural calendar.
The branding helped generate strong local awareness, with social media engagement and pre-event publicity reaching residents and visitors. The festival successfully drew a wide audience across different age groups and music tastes, establishing Coastal Jam as a new highlight in Southport’s cultural calendar and laying the foundation for future annual events.