Sister to the legendary Drum & Bass record label V Recordings, Liquid V was set up in 2004 to release a deeper, funkier sound known as ‘Liquid Drum & Bass’. With releases from the likes of Peshay, Calibre, D-Bridge, Artificial Intelligence, Commix, Logistics, Nu:Tone and more the label has a well respected artist roster and a back catalogue to be proud of.
About The Project
With the label running for over ten years Liquid V approached me to redesign their logo. The brief was to create a stronger image whilst still retaining the existing heritage of the brand and logotype.
They were keen to create an ‘LV’ symbol that had a clean and classic look and one that in time could be recognisable without the need of the logotype.
As Liquid V were keen to keep the look and heritage of the existing brand the initial focus was around the logotype. Looking at and researching engraved typography the outcome is a more refined and sleeker version of it’s predecessor.
For the ‘LV’ symbol the concept of engraving was explored further and the outcome is a clean, simple yet distinctive icon centred around an engraved ‘LV’ monogram.
It was decided that the logo should not be tied down to any specific colours. With every release having it’s own theme and colours the logo was created to be adaptable so that it can be treated with the same colours and/or image as the album or single artwork it is being presented on.
“Liam did a great job working on the new Liquid V logo for us. Taking the existing branding and reworking it into a fresh new concept, whilst taking into consideration all the different (and sometime competing!) factors in the brief we gave him. This new branding has since been rolled out across all our releases and merchandise.”